Get your story told by Logie winners & ABC TV directors
Award-winning video production services that offer unparalleled quality and versatility for all your training, compliance and branding requirements.
Don’t settle for ‘one-size-fits-all’ video
Have all videos started looking the same to you? Whether it’s an eLearning course that has your eyes glazing over or a boring corporate branding video that does more telling than showing?
It’s time for something better. Whether you need comprehensive, interactive, or even choose-your-own-adventure videos for eLearning courses; concise, just-in-time learning snippets; or epic & clever brand-building campaigns – our team delivers.
Say No to….
Fragmented Production
Boring Campaigns
Unengaged Learners
Say No to….
Fragmented Production
You get a full-service production, with everything done under one roof. From concept to final cut, we listen to your unique needs, ensuring each video fits seamlessly into your strategy.
Boring Campaigns
Our team excels at leveraging video power, from viral public health campaigns to award-winning TV shows and film festival success, showcasing ideas from our seasoned, multi-award winning team.
Unengaged Learners
Our expertise in creating visually compelling and educational content helps you deliver training right when it’s needed, enhancing learning outcomes and productivity.
- CASE STUDY: Government
Cancer Australia’s innovative strategy to reach across cultures
Problem
Data showed a disproportionately high rate of preventable deaths by breast cancer amongst the Indigenous population. In Indigenous culture, talking about breasts is taboo, and there is a misunderstanding that cancer automatically means a death sentence.
Solution
Global Vision brought in Indigenous celebrity Leila Gurruwiwi to star in a video that shared lifesaving information and encouraged indigenous women to seek early intervention.
Outcome
The video formed a central part of a wider national campaign and played a vital role in achieving better health outcomes for indigenous women in Australia.
Global Vision was brought on to support a nation-wide breast cancer awareness campaign hosted by Cancer Australia. Tasked with appealing to the Indigenous population, Global Vision tackled cultural barriers with the help of a unique celebrity connection courtesy of its Head Director…
It was thanks to Global Vision’s strong connections in the TV industry & out-of-the-box thinking that the campaign took off – after all, clever thinkers take a global vision.
Cultural barriers were increasing Indigenous breast cancer mortality rates
Cancer Australia, a government department created to reduce the impact of cancer, address disparities and improve outcomes for people affected by cancer, found that there was a disproportionately high rate of preventable breast cancer deaths within Indigenous populations. Unfortunately, the department struggled to get resonance.
Within Indigenous culture, discussing breasts is taboo and there’s a misunderstanding that a cancer diagnosis (even if it’s early and treatable) is a death sentence. This prevented women from talking about it, let alone getting screened regularly.
Cancer Australia reached out to Global Vision as part of a wider national campaign to improve outreach and understanding within affected communities.
Indigenous presenter becomes the face of prevention
Global Vision has a number of award-winning TV producers on staff and they knew that bringing in a well-known Indigenous celebrity was the key to getting conversations started.
Whilst workshopping ideas, Global Vision realised that its Head Director happened to be the man that put together NITV’s Marngrook Footy Show. This connection allowed Global Vision to bring in the show’s celebrity panellist, Leila Gurruwiwi, to front the campaign.
As an Indigenous icon associated with healthy activity, Leila’s cultural expertise made it more approachable to discuss breast cancer. Global Vision directed & filmed a video of Leila talking amongst women, using terminology like “sisters”, and highlighting that this was important women’s business.
The video was then made shareable on social media platforms so that people all over the country could easily watch it.
TV ad a big hit with Indigenous community
The video, filmed as part of a wider campaign titled “Lots to Live For” during Breast Cancer Awareness Month that encouraged Indigenous people to prioritise screening for the people in their lives, went viral and took Leila on the road. It was picked up by media outlets and had hundreds of hits in earned media.
It allowed breast cancer to be a more approachable topic within the community and it’s still circulating on social media today.
Summary
Global Vision was brought on to support a nation-wide breast cancer awareness campaign hosted by Cancer Australia. Tasked with appealing to the Indigenous population, Global Vision tackled cultural barriers with the help of a unique celebrity connection courtesy of its Head Director…
It was thanks to Global Vision’s strong connections in the TV industry & out-of-the-box thinking that the campaign took off – after all, clever thinkers take a global vision.
Cultural barriers
Cultural barriers were increasing Indigenous breast cancer mortality rates
Cancer Australia, a government department created to reduce the impact of cancer, address disparities and improve outcomes for people affected by cancer, found that there was a disproportionately high rate of preventable breast cancer deaths within Indigenous populations. Unfortunately, the department struggled to get resonance.
Within Indigenous culture, discussing breasts is taboo and there’s a misunderstanding that a cancer diagnosis (even if it’s early and treatable) is a death sentence. This prevented women from talking about it, let alone getting screened regularly.
Cancer Australia reached out to Global Vision as part of a wider national campaign to improve outreach and understanding within affected communities.
Celebrity solution
Indigenous presenter becomes the face of prevention
Global Vision has a number of award-winning TV producers on staff and they knew that bringing in a well-known Indigenous celebrity was the key to getting conversations started.
Whilst workshopping ideas, Global Vision realised that its Head Director happened to be the man that put together NITV’s Marngrook Footy Show. This connection allowed Global Vision to bring in the show’s celebrity panellist, Leila Gurruwiwi, to front the campaign.
As an Indigenous icon associated with healthy activity, Leila’s cultural expertise made it more approachable to discuss breast cancer. Global Vision directed & filmed a video of Leila talking amongst women, using terminology like “sisters”, and highlighting that this was important women’s business.
The video was then made shareable on social media platforms so that people all over the country could easily watch it.
The big hit TV ad
TV ad a big hit with Indigenous community
The video, filmed as part of a wider campaign titled “Lots to Live For” during Breast Cancer Awareness Month that encouraged Indigenous people to prioritise screening for the people in their lives, went viral and took Leila on the road. It was picked up by media outlets and had hundreds of hits in earned media.
It allowed breast cancer to be a more approachable topic within the community and it’s still circulating on social media today.
With so much at stake, we drew from our ethos of clever thinkers take a global vision to play our part in such an important campaign.
How we solve your problems
Consultation
We learn more about your project and creative vision so that our experts can start creating a strategy and message that meets your goals.
Production
Our team will do the heavy-lifting on your video project. We’ll direct, film and edit videos that bring your vision to life and tell your story.
Delivery
We’ll provide you with the finished files in all the formats that you need so you can easily share the videos with the world.
How we work with you
We listen
We want to hear your story so that we can create videos that are part of a comprehensive solution – whether integrated into a broader eLearning course, delivered as standalone content or reaching a national audience on TV.
We recommend
Our directors, producers and videographers have an unmatched level of expertise and eye for quality. They’ll shape your video strategy to deliver on your goals.
We partner
We're transparent
We stick to our fixed quotes – what others consider ‘add ons’ we include as standard in our pricing models, so there are no nasty surprises along the way.
Founded by ABC TV producers, Global Vision knows video
Key features:
- Full eLearning courses
- Standalone videos
- TV commercials
- Case studies
- Explainers
- Ideation & scripting
- Social media
- 2D & 3D motion graphics
Speak to one of our experts
Feel free to talk to one of our consultants. Let us help you reach your full potential.