Cancer Australiaʼs innovative strategy to reach across cultures
Learn how Global Vision created a video ad that played a vital role in achieving better health outcomes for indigenous women in Australia.
Cancer Australia’s innovative strategy to reach across cultures
Global Vision was brought on to support a nation-wide breast cancer awareness campaign hosted by Cancer Australia. Tasked with appealing to the Indigenous population, Global Vision tackled cultural barriers with the help of a unique celebrity connection courtesy of its Head Director…
It was thanks to Global Vision’s strong connections in the TV industry & out-of-the-box thinking that the campaign took off – after all, clever thinkers take a global vision.
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